If you are interested in setting up a website, you need a domain name. The advantages of owning your domain name are name identification and better branding. It should also make it easier for your customers to memorise and some search engines may rank you higher if your keyword is part of your domain name and it is related to your website.
Select a good domain name for your website. Selecting one that is as short as possible should help your customers remember it and make a return visit to your website. Make sure it’s not complicated and above all, easy to spell. Your domain needs to leave a lasting impression on your visitors. Also, it should be relevant to your site and what you are offering.
As mentioned earlier your domain name should, if possible contain your main keyword in it. This is important because search engines place importance on domains that use the keywords in the domain name. For example, a website may be tailored to web design services. Our website domain name is www.clarewebdesign.co.uk with “webdesign” as the main keyword of choice and it is related to the website’s offering.
Some web hosting providers will include a domain name in the web hosting package. It is better to register your domain name for about 2 years. Making your domain public for this length of time can let all the search engines know that you are a real business and not a spam website.
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