When it comes to online marketing these days, small businesses need all the help they can get. They don’t have the huge budgets, the staff or the time that the bigger businesses have. But none of these factors really make a difference to search engines, and SEO is a great way to level the playing field.
Here are a few things that can help your small business improve it’s SEO.
CONTENT:
Unique content is still the main thing Search engines love, and the more useful content there is on your website, the more opportunities you give other businesses to find your services and products
KEEP IT PERSONAL:
Small businesses do have a big advantage over most of the bigger businesses. A personal voice. By making your voice heard, you’re showing your authority in your market, and adding trust. Buyers love hearing reviews and recommendations , and are more influenced to buy from those vs. product feature and benefit pages. Consumers use search engines to find the lowest price and look for reviews and recommendations, Put some on your site!
OPTIMIZE FOR LOCAL SEARCH:
A huge percentage of consumers use search engines to research local companies, make sure they find you
IMPROVE THE SPEED OF YOUR SITE:
Small business sites can be slow. Site speed is usually the last things that small businesses care about. But now Google has introduced speed into the ranking algorithm, it’s time to seriously start checking out how fast your site loads. But don’t forget, when you improve your site’s speed, you’re also improving your potential customer’s experience. Don’t make people wait to buy your products!
REFINE ENTERNAL LINKING:
Internal links can be valuable to your site , but many small businesses don’t actually understand that you have to develop a linking mindset to really capitalize on it. It takes time to research old post links and include them in your articles, Think long and hard about your site’s linking architecture. Aside from adding site maps, related products and posts keep both visitors and search engines happy. Popular posts are also great for making sure your best content is getting seen and linked to.
CONTENT FOR PEOPLE
If you’re Making content specifically for search engines, you’re missing a major piece of your market. People don’t like to be bamboozled, and when they find a page on your site that was clearly made for a search engine, they’ll leave and probably never come back. If you want to get more inbound links and keep customers, write for customers. The main aim to higher search results is still to get more people to your site. Remember, search engines can’t buy anything from you.
DONT WORRY ABOUT NOFOLLOW LINKS
It’s easy getting carried away trying to get incoming links without the dreaded nofollow. But really, a link is still a link. If that link can potentially bring you in a customer, then you want it. If you’re only looking for certain types of incoming links, you could be missing out.
Who knows how long the nofollow link will be around? Just worry about what’s most important creating great content. You can’t control how Google ranks things in the future. Concentrate on things you can control, like creating a good experience for your customers. In the end, if you focus on giving your customers and visitors great content, many aspects of SEO will take care of itself.
When it comes to online marketing these days, small businesses need all the help they can get. They don’t have the huge budgets, the staff or the time that the bigger businesses have. But none of these factors really make a difference to search engines, and SEO is a great way to level the playing field.
Here are a few things that can help your small business improve it’s SEO.
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