A successful website is just not about the design and layout; it is also about the content that is updated there. Likewise, plain content doesn’t make a website and it has to have an eye-catching and visually appealing design and layout. So, which one is more important for the success of the website? Content or Design?
Website Design
Website designing generally starts by establishing a business objective to the website, deciding on the functionality needs, targeting the correct audience and strategizing accordingly. All the design elements, such as logos, the navigation bar or the structure of web pages revolve around these determined objectives.
Content is not generally required during the early stages of the website designing process .In fact, the site map includes the list of generic pages like Home Page, About Us, Products & Services, and Contact Us etc. This generally follows a standard structure and poses no problem or issue regarding addition of new pages. You can just add new pages and update whatever you need to be placed on the website. Content comes in very late in the process.
Once website has been designed and the structures of the web pages have been finalized, the content is considered. However, it often happens that many issues appear during this stage. This is because if you are loaded with too much content and your website pages may be unable to accommodate all of it, you may have to cut it short. For example, you might have a bunch of short testimonials that need to be placed on the website but the Testimonials page doesn’t have space enough for the same. However, if there is enough space on the web pages, you can seek to include them all. In the case of smaller websites, design probably has more importance than content. This is because content inclusion becomes dependent on the website design and layout.
Website Content
Content takes precedence over the design where there is an overhaul of information like in the case of larger websites. In large websites, there is too much information that needs to be handled. There can be online information and offline information waiting to go online. In such cases, the sheer volume of content outweighs the design and becomes the driving force of the design and development process. When a website is designed around its content, it guarantees a better and enriched user-experience.
This is where it gets important for a website designer to efficiently understand the contents of a website in addition of its goals and objective before starting the design and development process. Only then can one design a robust website the design and layout of which completely complements the content of the same. The idea is to create a seamless balance between the two elements.
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