Almost certainly the toughest selling point to get across to a client when SEO talk begins. People are aware that they need to get ranked in Google, and they know you need to have an online presence, and of course, they all know that they need to get traffic to their site.
.
Anytime that topic is brought up, most clients proudly claim that they have already posted their brochure’s information on their site and that works just fine.
Well, it doesn’t. Content optimization is a skill that few people hold. Words sell, images don’t. You need to get the user to take action! So, here is a list of dos and don’ts:
Things to do:
Use the main key phrase you are targeting on every page, except for the home page.
Use key phrases in your hyperlinks.
Create a page title that is stimulating and eye catching. Don’t forget words sell, graphics don’t.
Limit the amount of time your keyword is used to around 2 or 3 per page. Otherwise, you may get tagged for keyword spamming.
Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.
Use the description meta tag. Google refers to this when it can’t find content or a listing in DMOZ.
Keep a close eye on competitors and how they rank for the same keywords.
Focus on the pages that have your best conversion rates.
Think like a reporter, asking the five W questions (who, what, when, where, why)
Display your location. Studies indicate that people look for local businesses, even when online.
Things to avoid:
Inserting keywords into copyrighted material.
Forgetting what your audience is looking for.
Leaving the title of your page as “Untitled”.
Using too many graphics.
Content optimization is a continual process of monitoring and updating. By staying true to this rule, you should see the results in no time at all.
Comments are closed.