Off page SEO is performing tasks off site to develop your website search engine ranking. The only thing you can do off site to help boost your rankings is build up more links. The more links will normally give a better Google Page Rank and better search engine rankings.
Whilst you are obtaining new links, you must think about their quality, not all links are formed equal and links from low quality websites will not have much impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers etc.
Sometimes it may be difficult to identify the good links; there are a few things to consider when looking at websites or pages to obtain links from:
- Is this site or page relevant to what I do?
- Is this site linking out to any low quality off topic sites?
- Is this site or page going to send the right sort of traffic?
- Is this site or page ranking well in the search engines?
- Does this site have a lot of links from other websites?
Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.
Take these things into consideration, then check out our link building articles and you are on your way towards good off page SEO and good rankings in the search engines.
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