Why custom website design?

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There are many people out there who think that custom website design is too expensive for their business. Yet they will spend money on other forms of advertising which don’t work quite as well as they would have hoped. There are many benefits of custom website design, including:

Your own, unique website design

With your own custom website design, it’s created just for you, it’s not the same as the next company’s website

Search engine optimised website design

Search engines like well built sites. Get yours done properly & you will reap the rewards on the search engines. Get a custom web design quote here.

The website will be made to your own company requirements

This means you can build on your website later if you can’t afford to add all the features you want at first. This is very difficult with templated or do it yourself websites & you may find you end up with a custom website design anyway if you do want to expand.

If you & your designer have planned it properly, future technologies will be taken into consideration when building your new business website.

Other points to take into consideration when deciding if custom web design is for you are:

Are you planning to maintain the website yourself?

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If you want to be able to update the website yourself, it’s worth having a content management system incorporated into your website. This allows you to update your website as and when you wish with new content, special offers, or anything you wish to add. Lets not forget, Google loves regularly updated content so go for it.

Can the graphics that your designer has created, be incorporated elsewhere

In other words, can you use the graphics on posters, advertising material, letterheads, business cards & other printed matter? You need to ensure that the graphics created are scalable & printable. Images used in print & web design are usually in different sizes & formats so ensure these can be carried across.

See our article on website templates versus custom website design

Website Templates

There is a misconception on how beneficial and economical using free website templates or purchased website templates is. Let’s look at some points about website templates:

Website templates are good for:

Getting inspiration on colours, layouts and features.

These can’t be copied, but they do give the web designer an idea of the look you would like.

Very low budgets where you need to get up and running as soon as possible.

If budget is holding you back from getting your business up on the Internet, then maybe a website template might be the way to go.

Now onto other considerations when choosing a website template.

However, website templates do have some downfalls.

Lots of people buy the same template so you’ll end up looking he same as many other people on the web. If it’s a really nice one, it’s likely that there may be lots of other people who have already bought that very template.

Customisation on the template will be very limited.

You’re probably going to have to pay a web designer to update it anyway.

Some templates are laid out very specificly so trying to change this may cause major problems on the template.

Some website templates are not built to be search engine friendly.

It’s really no good having a website if no-one can see it.

Bad Coding

If the website template uses bad coding, it might not work in all browsers.

Custom Web Design or Website Template?

When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out & be noticed.

Work will still have to be done to get your site to do well in the search engine results. Having a website that looks nice is only the initial stage in your website development. Research will need to be done into your search terms and what your competitors are doing on the net.

If you want to build or maintain a website yourself you will need time and money to buy and learn new software & implement your new website design.

You need to work out the costs, both in terms of building & implementing your new website design, and the cost to your future business if it’s not done correctly & on time.

CWD are a website design studio who create custom websites to ensure your business is the best it can be online. We have a fresh approach to web design, along with experience of dealing with many different clients from the corporate, to the start up business. Our innovative team will come up with the right solution for your website design. We have great customer service & strive to ensure all our clients are kept up to date at all stages of the design process.

For any business to be successful online, they need to have a website which reflects a professional image, along with an easy to navigate website which gets the client to the information they need fast.

Custom website design ensures that the design of the website is taylored precisely to your needs. CWD are specialists at tuning in to what the public want to see & will respond well to for your business.

Don’t just take our word for it, see our client testimonials.