Blogs are a good way to communicate in a more personal way, whilst articles are a more effective way of sharing detailed accurate information when it comes to search engines both are a great source of information. But who ranks better in the results??
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Let’s take a look at the significance of each:
Blogs:
Timely, personal, have “inside point of view” frequently updated on a regular basis
Articles:
Informative, detailed, marketing driven.
From a freshness point of view, Blogs clearly win out over the articles.
Exposure:
If your blog is not highly ranked, your articles will get more publicity, since there are more chances of your article being viewed a larger audience by more people. There are many sources on the internet that you can submit your articles to.
From a business outlook, articles can help re-enforce what you are selling. Writing an article instead of a blog, there is a perception that more care is taken to writing an article; therefore the information contained within should be more worth.
People are aware that a blog will have a personal twist to it, whether the author is complaining about company, or promoting something that they have a personal or professional interest in.
So remember
If it’s a product or service you promoting, use an article. If you have something to get off your chest, produce a blog. While both are thought of very well by the search engines, you’re ultimate goal is to convert the user, not bamboozle the search engines.
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